Monday

In China, universities teach how to go viral online


A 21-year-old student walked around her campus in China using invaluable skills she learned in class: Holding a selfie stick aloft, she livestreamed her random thoughts and blew kisses at her phone.


Jiang Mengna is majoring in “modelling and etiquette” at Yiwu Industrial & Commercial College near Shanghai, aspiring to join the growing ranks of young Chinese cashing in on internet stardom.

Hordes of Chinese millennials are speaking directly to the country’s 700 million smartphone users, streaming their lives to lucrative effect, fronting brands and launching businesses.


They are known as “wanghong” — literally hot on the web — and they now represent an industry worth billions and so big it even has its own university curriculum.

At Yiwu Industrial & Commercial College, the classrooms for Jiang and the other 33 mostly female students are typically dance studios, catwalks strafed by flashing lights, and bustling makeup rooms.



source: technology.inquirer.net

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