Ads in Messenger Home screen

Facebook announce recently that their apps ' Messenger ' will popping up some advertisement on it's home screen.

The Facebook -owned mobile messaging service said, “Messenger ads are going global,”
“People will see Messenger ads in the home tab of their Messenger mobile app.”

More than 1.2 billion people users will receive the said advertisement.
What do you think will be the reaction of the users ?

source: http://technology.inquirer.net/65050/ads-heading-messenger-home-screens-globally

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